Directory Submission : Why Go For Niche Directories
Posted by chintan | Posted in Directory Submission | Posted on 22-02-2008
Tagged Under : Directory Submission, Link Popularity, Niche Directories, Targeted Traffic, traffic
If you run an online business you can not pay no attention to the role search engines play in the achievement of your business. The preponderance of your visitors come from search engines. So it is of greatest importance for you to obtain higher visibility in search engines to stay alive in the spirited online market. Directory Submission is one of the prime options available to easily and efficiently promote your website.
Search engines value one way links the most and directory submission provides you them. The main benefits of directory submission are:
New websites indexed by the search engines If your site is newly launched and yet to be crawled by the search engine spiders, directory submission is the first and foremost thing that you should do. Search engines frequently visit the directories and hence the directories will send the crawlers to your site.
Quality one-way links Directories give you excellence one way links with your preferred anchor text.
greater than before Search Engine Ranking Position Search engines particularly Google love one way links and hence, you get higher placement in search engine listings.
Click Through Traffic Directories will also send you additional traffic to your site which may become your actual customers.
There are mainly two types of web directories, General directories and Niche directories. General directories cover a broad diversity of topics where niche directories list sites exact to a sure topic or industry. Both types of directories have their advantages but Niche directories have an edge over General directories. Niche Directories can give the following benefits:
Link Popularity: They will give you a one-way link to your site which will help you to rank higher in search engines. Thus your visibility increases and you will get more traffic to your site.
Targeted Traffic: As opposed to general directories, niche directories list sites related to a certain topic or industry. A niche directory related to real estate would not attract people looking for beauty products. as a result visitors to these directories will specially look for your products or services and if they like your site, they urn be possible customers for you. For example, if you are a business to business retailer, niche directories like ThomasNet will give more link value and targeted traffic to your website.
Famous general directories such as Yahoo! Directory charges 299 to list a site whereas DMOZ follows very strict rules for a site to be listed there. Likewise, most of the Niche directories either charge you a certain fee or apply severe guidelines to list your site. This will make sure that all submitted links are verified by a human being. This in turn ensures that there wont be any spam listings in your area which is one of the most significant factors to look out for when submitting to a directory.
As most of the niche directories charge a small amount for a listing and cover only a specific topic or industry, they in general have fewer listings than general directories. This helps you to acquire a good listing location and thus your listing can devoid of intricacy be found by your potential customers who are look for products or services offered by you. Moreover, niche directory sometimes have the rider of submitting additional resources like press release, articles, testimonials which will help your customers to learn more about your products or services. So, it is a wise result to invest in niche directory links rather than submitting only to universal directories.
