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Link Popularity
Link building has always been a hot topic. In the commencement of the web hyperlinks were nearly the only way to get visitors to a site, because search engines were in their childhood. When search engines grew to be the major source of the web traffic, links didn’t lose their weight, as search algorithms started to rank sites according to the number and superiority of their incoming links. And today links become ever more important with the growing consequence of the new Web 2.0 social networks.

Link Popularity Building Strategies
Thus, links rule the Internet. Once a routine task of a webmaster, link building has emerged itself into a full weighing machine industry with millions of dollars in turnover. Ranking algorithms perceive links as a proxy for a human judgment, or a user’s positive hold up of a page. The idea is as follows: a user discovers a page, likes its content, links in the way of the page, and the page gets higher ranking. This is the so-called ‘natural way’ of acquiring links. The natural way of obtain link works is too slow and can be good-looking unfair. New pages on big and reputable websites are far more likely to be discovered by web users, and these page will get the main part of the new relations (like 90%); while new pages on fresh sites will get trinkets. This is a serious defect of the link ranking system which is discussed more in details in my article Popularity Ranking Faults.

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