Direct Response Marketing and Search Engine Marketing (SEM) Principles
Posted by chintan | Posted in Web Marketing | Posted on 23-02-2008
Tagged Under : Keywords, link, marketing, pagerank, principles, Search Engine Marketing
Marketers have bought into the idea that SEM is something that can only be properly utilized by those who is familiar with the correct “voodoo” to make it work. But really, SEM is just another form of direct reply marketing and many of the same principles apply. winning marketing messaging resonates with the prospect audience and the same controls apply to search marketing campaigns.
